Free copywriting resources

Hear from an expert website copywriter and designer on the ideal situation for bringing your new website to life and why collaboration is key for great results.

You’re wondering whether to refresh your web copy and messaging… To help make that decision, here are 10 signs you should – and how to improve your website.

Find out how to increase your enquiry rates with the right people through strong, compelling website copy that truly sells your value and personality.

You’ve got an awesome new service idea for your business. You’re amped up and excited to get it into the world, but you’re not sure what launch copy you need…

There’s something not quite right about your website. But do you need to start from scratch or improve what you have with a website copy refresh? Find out…

A step-by-step guide on how to ask for, plan, and deliver a great customer interview, including some sample questions you can tweak and use for case studies.

I’ve tried a range of prompts to work out what’s worth using in my copywriting business to speed up my planning, research, and writing process for clients.

What is SEO website copywriting and how can it help your business? It’s written to drive traffic to your website and convert leads into paying customers.

Wondering what a copywriter actually does for their fee? Check out what’s included in website copywriting costs and how the process works.

Learn to deliver the right information to potential clients clearly and persuasively, with these website copy structure tips for service-based businesses.

When planning a new website, it’s hard to know where to start. This blog post explains the whole process and the relationship between website copy and design.

Have you written your own website copy? Book a website copy audit for insights from a copywriter to polish your copy, without the full price tag.

Are you wondering why your brand voice matters? Find out how a clear brand voice will start attracting the right people and make your sales process easier.

I won’t be the right freelance copywriter for everyone – and that’s ok. Here are 7 reasons why we aren’t a good fit, so you can decide to work together or not.

Wondering how to add personality to your website copy and brand messaging? Here are 5 website copy tips to write with flair – showing real-life examples.

Is something not quite right with your marketing? Read this blog for 5 common marketing mistakes and how to fix them so you can attract your ideal customers.

If you’re looking for a copywriter and are based in Ayrshire, Meghan Downs is a freelance copywriter in Ayr offering content and copy support.

Want copy your audience connects with? Use relatable language by digging for gold in your voice of customer research. Here’s how…

Do you answer customer questions and concerns? Learn what Marcus Sheridan thinks you should address in your content marketing to build trust and remove doubt.

There are many language elements and phrases – brand voice, brand narrative, brand messaging, and tone of voice. Here is all that brand language explained.

This guide answers your questions, explains what you get when you work with a professional copywriter and common reasons it’s worth hiring a copywriter.

If you feel unsure how to hire a copywriter for your small business, here are some best practices to build a great relationship for the best experience.

Does creativity really matter when you’re hiring a copywriter? Learn how creative copywriters are at an advantage for communicating your message effectively.

When you’re starting as a copywriter, the amount of resources out there is overwhelming. I share the books that have helped me to start my copywriting career.

If you’re thinking about hiring a copywriter for your business, learn 7 key benefits of doing so before you take the plunge…

Your business has a blog. But do you actually know how to the answer to this question: Why are blogs important for sales? Learn to utilise your business blog.

Every time I start working with a new client, I use this copywriting questionnaire to get to know everything about their business and offer.

A common question: Why do I need a professional website copywriter? The simple answer: there’s much more to your web copy than most people realise.