Free copywriting resources
Learn how to improve your DIY website copy, craft your message, and start feeling confident in your writing.
Free home page website copy template
If you’ve been staring at a blank screen, wondering how to write website copy that actually works, you’re not alone.
Writing compelling home page copy is harder than it looks. That’s why I’ve created a free, easy-to-use template to help service-based businesses like yours stand out.
5 easy ways to add personality to your website copy
Are fed up with sounding like everyone else? This free guide is for you.
Come away with actionable tips to –
- Connect to your ideal customer
- Become a trusted authority
- Make more money
Get inspired by real-life great examples.
Craft your message email newsletter
Looking for helpful tips to improve your copywriting and brand messaging? Sign up for my email series focused on helping awesome business owners like you to capture your personality, connect with ideal clients, and sell yourself better online.
Blog posts on copywriting
Free home page website copy template for service businesses
If you’re looking for an easy way to start without staring at a blank page, look no further than this easy-to-adapt, free home page website copy template.
5 essential research tasks to start writing website copy
Research and preparation is key to getting your messaging right. Here’s what to consider before you start writing website copy so it does the heavy lifting for you.
7 things you should know before writing web copy
7 things you should know as a business owner before writing web copy so you get more ideal client enquiries and grow your business faster.
How to write with authority online (plus algorithm tips)
Learn 11 tips for writing with authority online, plus hear from social media experts how to build your presence on platforms considering different algorithms.
Get a better website with a copywriter-designer collaboration
Hear from an expert website copywriter and designer on the ideal situation for bringing your new website to life and why collaboration is key for great results.
10 signs you need to refresh your web copy
You’re wondering whether to refresh your web copy and messaging… To help make that decision, here are 10 signs you should – and how to improve your website.
Drive more regular ideal client enquiries with your web copy
Find out how to increase your enquiry rates with the right people through strong, compelling website copy that truly sells your value and personality.
Launching a new service with success: Key launch copy tips
You’ve got an awesome new service idea for your business. You’re amped up and excited to get it into the world, but you’re not sure what launch copy you need…
Full website copywriting vs copy refresh: What do you need?
There’s something not quite right about your website. But do you need to start from scratch or improve what you have with a website copy refresh? Find out…
Customer interview questions for awesome case studies
A step-by-step guide on how to ask for, plan, and deliver a great customer interview, including some sample questions you can tweak and use for case studies.
Handy ways I use ChatGPT as a copywriter
I’ve tried a range of prompts to work out what’s worth using in my copywriting business to speed up my planning, research, and writing process for clients.
What is SEO website copywriting?
What is SEO website copywriting and how can it help your business? It’s written to drive traffic to your website and convert leads into paying customers.
What’s actually included in SEO website copywriting costs…
Wondering what a copywriter actually does for their fee? Check out what’s included in website copywriting costs and how the process works.
A guide to structuring website copy for your service business
Learn to deliver the right information to potential clients clearly and persuasively, with these website copy structure tips for service-based businesses.
Which comes first, website copy or design?
When planning a new website, it’s hard to know where to start. This blog post explains the whole process and the relationship between website copy and design.
How can a website copy audit help your business?
Have you written your own website copy? Book a website copy audit for insights from a copywriter to polish your copy, without the full price tag.
Why does your brand voice matter?
Are you wondering why your brand voice matters? Find out how a clear brand voice will start attracting the right people and make your sales process easier.
7 reasons I’m not the right freelance copywriter for you
I won’t be the right freelance copywriter for everyone – and that’s ok. Here are 7 reasons why we aren’t a good fit, so you can decide to work together or not.
How do I add personality to my website copy?
Wondering how to add personality to your website copy and brand messaging? Here are 5 website copy tips to write with flair – showing real-life examples.
5 most common marketing mistakes (and how to fix them)
Is something not quite right with your marketing? Read this blog for 5 common marketing mistakes and how to fix them so you can attract your ideal customers.
Creative copywriter in Ayr, South Ayrshire
If you’re looking for a copywriter and are based in Ayrshire, Meghan Downs is a freelance copywriter in Ayr offering content and copy support.
Using voice of customer research in your copy
Want copy your audience connects with? Use relatable language by digging for gold in your voice of customer research. Here’s how…
The top 5 things you should address in your content marketing
Do you answer customer questions and concerns? Learn what Marcus Sheridan thinks you should address in your content marketing to build trust and remove doubt.
Brand language explained: Elements of your voice
There are many language elements and phrases – brand voice, brand narrative, brand messaging, and tone of voice. Here is all that brand language explained.
Case study: Copywriting for interior designer My Claybrick Home
Written case studies featuring interviews and interior design project successes to attract more of the right clients.
Copywriting case study for video production company Open House Pictures
I worked with video production company Open House Pictures to produce copywriting case studies, so they could showcase their results to new potential customers.
Is it worth hiring a copywriter?
This guide answers your questions, explains what you get when you work with a professional copywriter and common reasons it’s worth hiring a copywriter.
Best practices for hiring a copywriter for your small business
If you feel unsure how to hire a copywriter for your small business, here are some best practices to build a great relationship for the best experience.
Do you need a creative copywriter?
Does creativity really matter when you’re hiring a copywriter? Learn how creative copywriters are at an advantage for communicating your message effectively.
Great books for new copywriters to learn from
When you’re starting as a copywriter, the amount of resources out there is overwhelming. I share the books that have helped me to start my copywriting career.