Why you need to hire a professional copywriter for your website

Getting a new website is exciting, but there are also things you need to do to make it as successful as possible. It’s not a case of simply hiring a website designer for a stylish-looking theme…

There’s much more that goes into a great website (spoiler alert: including great website copy!). 

Benefits of hiring a professional website copywriter for your business

Hiring a professional copywriter means –

• The stress is taken away from you
• You reduce the chance of technical jargon confusing your customers
• You can concentrate on the skills in your business you are good at
• Investing now will save you time and money in the future
• Your tone of voice is set from the beginning

What’s not to like about that?

Ditch the complicated technical phrases, replace them with real words your customers understand.

Why is hitting the nail on the head with web copy so vital?

Your website creates a lasting first impression to many visitors. People’s attention spans are decreasing every minute and fighting the cluttered market is getting even harder.

The words on your website need to hook people in instantly. Get them to understand how you can help them. Encourage them that you’re the best person for the job.

If customers are looking for a company like yours to solve a problem they face, they will likely be doing a Google search. These search results will show your page directly alongside your competitors. Once on your website, your job is to keep them on your site and not head to your competitors when they don’t find what they need from you.

The importance of keywords, headlines and sub-headings in your web copy

“Write for people first, and search engines second.”

Like all written content, headlines are what draw people in. Newspapers are a prime example of using catchy headlines. Subheadings separate the copy into easy-to-digest sections. They also help to introduce different topics within the pages. Both headers and sub-headers are not only important for people to read but also for search engines.

Keywords are used to replicate what your customers are searching for. Without using keywords, you may never appear in their search results. Every aspect of a web page is translated into terms that Google understands, and they use keywords across your site located in headers to determine the main content purpose.

Understanding how this works can create web copy that is optimised for both humans and machines.

Understanding why people aren’t buying from your website

Your website could be putting people off. When you work with a professional website copywriter, they will look at the full picture. This includes:   

Bounce rate in terms of copy

The term ‘bounce rate’ refers to when people visit your website but leave before clicking on any of your other pages. Simply put, they leave as quick as possible. (Full definition here – Google Analytics help)

Usually, bad website copy is the cause of this – if your potential customers don’t understand you straight away, why would they stick around?

Avoid this from happening by –

• Understanding the value you can bring to people
• Not scaring them away with technical information they don’t understand
• Presenting yourself with the right tone of voice

Many factors can put people off, but if you have simple and easily-read web copy that explains exactly how you can help them, they are more likely to stay with you.

If you then dazzle them with your personality and expertise, they may even fall in love with you.

Show personality in your web copy through tone of voice

Something that’s becoming increasingly important to people in a cluttered market is personality. 

The age-old saying

“people buy from people they know, like, and trust”

still never fails.

Ask yourself this… If you land on a stuffy, boring, overly corporate website, do you want to speak to the people who run this company?

No, probably not.

Why? Because you’ll have a pre-conceived idea that the conversation will be boring and stuffy, too.

Now flip it around.

If you come across a website with fun, personality, and approachability, would you feel differently?

The answer is probably yes. You may even look forward to finding out more, as you’ll expect a fun conversation. Be the website that leaves a good first impression. Tone of voice is vital to setting the right impression on your potential customers.

Why hiring a copywriter is the best decision for you

Going back to the original question, do you still think that you could present your company in the best light by writing your web copy yourself?

If yes, then that’s great and I wish you well. But if not, let me assure you that hiring a copywriter to do your website for you will the best, stress-free option.

What will you get if I produce your web copy for you?

If you decide to hire me, here’s what you will get –

• Copy that grabs attention to keep visitors on your page
• A clear outline of your customer’s pain points and how you solve them
• Simplified technical jargon, not scaring people away
• Clear call to action across the site – get in touch, subscribe, buy product etc
• A succinct tone of voice showing your company strengths
• Headlines and sub-headings that not only gain the attention of the customers but help with search engine rankings

You can see the full 5-step process I take to C.R.A.F.T. your message on my website copywriting package page.  

Starting from scratch or refreshing your current copy?

It may be that the bones of your copy are there, you just need to make some changes to refresh the tone and inject some personality. That would be my web copy refresh service.

If you want a new website or have a company re-brand, then the full web copywriting service would be for you. We can start from the ground up.

Either way, you will soon be on your way to copy that does the hard work for you, so you can sit back and enjoy running your business. Watch your customers swoon over your new irresistible words.

Get in touch to start your project today.