SEO copywriter for coaches

Copy that gets ideal clients thinking, ‘THIS is my coach’

You’re brilliant at helping clients get results. You’ve got the tools, the techniques, and a proven process. 

But you want more of those perfect-fit clients: the ones who get you and are (more importantly) ready to invest. 

My copywriting for coaches gives you clear, confident messaging that makes sure ideal clients trust you’re the coach to help them move forward. 

Picture of Meghan Downs, copywriter

High-ticket coaching needs high-trust messaging

When we work together, I’ll help you go from blending in with other coaches to becoming the only obvious choice, so you focus on your zone of genius—transforming clients’ lives.

As an SEO copywriter for coaches, I help you build trust, position your expertise, and connect with the clients you actually want to work with.

We’d be a great fit to work together if you:

✔ Have an established coaching business with happy customers

✔ Do something a bit different or have an unusual approach

✔ Care about doing a great job for your customers

✔ Have big dreams and plenty of expertise

✔ Want a trusted partner to work with

✔ Have a bold or quirky personality

I’ll bring your voice, your story, and your strengths to life through copy that feels aligned and totally ‘you’.  That’s where the real magic happens – leads roll in who are ready and excited to work with you.

Testimonials: Copywriting for coaches

Meghan really captured my voice and helped bring the brand to life, which was hugely important to me. She worked closely with the web designer and made the whole process very straightforward which was a huge relief as these projects can often be quite stressful!

We’ve had so much positive feedback on the site, as well as some immediate sales, so from my perspective, it’s been a very positive experience and I wouldn’t hesitate to use Meghan again.”

Holly Copsey

Coach and mentor for VAs

“It was a delight to work with Meghan on my website copy. She’s warm and friendly, and shared lots of helpful tips and insights into not only the copy, but also my website in general.

I implemented the copy that Meghan created almost immediately, and feel so much better about my website now. My messaging is much clearer and I’m feeling confident about attracting my ideal client. Thank you!”

Sarah Stewart

Time management coach

Copywriting services for coaches 

 

I’ve worked with all kinds of coaches on their copy – time management coaches, virtual assistant mentors, fitness coaches, and breathwork practitioners.

The one thing they all have in common? They’re incredible at what they do, but know they’re not the best person to write about it. That’s where I come in as a copywriter for coaches. Here are a few ways we can work together. 

SEO website copywriting for coaches 

As an SEO copywriter for coaches, I work on strategic website copy that attracts aligned clients and gets them excited to work with you. Whether you need a full website rewrite or a quick polish, I’ll help make sure your copy isn’t just sitting there – it’s doing the heavy lifting. 

Supporting content for consultants  

If your website is solid but you’re ready to expand your reach with blog posts, lead magnets, nurture emails, or case studies, I’ve got you. I’ll help you create content that sounds like you, supports your offers, and shows the depth of your work.

Copy consultations for consultants

If something in your message feels off but you can’t quite figure out what, a copy consultation might be just what you need. We’ll walk through what’s working, what’s not, and how to make it better (plus the option to upgrade to done-for-you later if you want).

“Highly recommend Meghan’s services. I formally set up a new arm to my business as a coach and mentor, and Meghan completed case study work with my clients. She arranged the interviews and then completed the write up with snippets of quotes that I am now utilising across my business.

I’ve worked with Meghan before – she is always my first port of call when I need any help with copy. Alongside the case study work, Meghan has also written my website copy, and reviewed blog posts to ensure my messages are hitting all the right notes.”

Vicky Labinger

Networking coach

Copy that reflects your coaching magic

Hey!
I’m Meghan
an artist-turned-copywriter. 
Picture of Meghan Downs, SEO website copywriter

I’ve not always been a copywriter for coaches. I used to be a ceramic artist, creating sculptural work based on architecture (and living off baked beans). 

But a few years in, I swapped clay for copy. I realised that collaborating with creative, passionate business owners lights me up more than making something alone. 

I feel at home helping coaches and creatives like you to express their value, personality, and voice. And I know how frustrating it is to be stuck in your own head when trying to express yourself. 

Along the way, I’ve invested in coaching myself – and like many of your clients, I know how transformational it can be when you find the right fit. That’s why I care so much about helping you show up with clarity and confidence.

SEO copywriter for coaches: Let’s position you as the expert you are

You help clients achieve incredible transformations. You know your stuff.

Now it’s time to let your copy reflect that, so when the right clients land on your site, it’s an easy, confident “Hell yes.”

Meghan Downs Website Copywriter

Work with me for copy that makes the right potential clients say ‘I NEED you in my life’

Heard enough? Book a call to discuss your copy project.