SEO website copywriting services for high-end service providers

Showcasing your talent so you make more sales with less effort 

It’s time to say goodbye to bland, sounds-like-everyone-else, forgettable messaging that’s easy to ignore.

Instead, let me help you make a real impact, improving your marketing with strategy-led SEO website copy that does the heavy lifting for you…

Picture of Meghan Downs, SEO website copywriter

Does this sound like you?

You’ve developed a reputation for great work and have a roster of happy clients. Yet your website’s stuck in 2021*…

*Whoa, that’s almost 5 years ago now!

It’s time to bring your website up to speed, reflecting how awesome you truly are. 

Because while you’re comfortable right now, you want more.

More authority in your industry

More perfect-fit leads

More business growth

Maybe…

  • You’ve been making do, chopping and changing your website every few months when something shifts

  • You’ve grown your team and expanded your services, so your current website copy doesn’t reflect where your business is today (or where you’re aiming for)

  • You’ve been shying away from who you really are, and are finally ready to own your expertise and personality (quirks and all) 

Whether you’re rebranding or refreshing your existing website, the DIY approach won’t cut it any more… You need bold, clear, and persuasive website copy.

Enter me (hey!). I take a strategic approach blending buyer psychology, crafted copy, and SEO principles… while also capturing YOU, so you attract your tribe. 

Work with me on your SEO website copy to stop settling for “fine” and start turning heads.

I’ll take the whole copywriting process off your hands – from strategy to launch. No more staring at the same bang-average words for 3 hours or designers chasing you down. 

My SEO website copywriting service makes the right people say “Hell, yeah! YOU are who I need” 

Great SEO website copy has the power to transform your business, but the process involves more than writing that “sounds good”. 

You need to consider your customers, industry, competitors, keyword research, personality, buyer psychology, and more… Lucky for you, I know how to get this balance right, so you:

Attract more of the right potential clients

Highlight what makes you different (your USP)

Pre-qualify leads and start acing sales calls

Finally feel excited about marketing yourself

Showcase your personality (quirks and all)

Get found on Google by warm leads

Start taking control of your success

Become in demand (not invisible)

What if your website did all this for you, every hour of every day? 

Well, good news! My signature service to C.R.A.F.T. your message can make it happen. Keep reading to find out how…

Nice things people have said about working with me…

“Meghan’s skill set is exactly what you need to stand out from the crowd and captivate your audience.

I would 100% recommend Meghan to anyone (apart from my competition haha)

Thank you Meghan. Very happy that I found you. Money well spent!! You nailed my copy!”

Alasdair Brodie

Business owner, Professional Property Finders

“Meghan really captured my voice and helped bring the brand to life, which was hugely important to me.

She worked closely with the web designer and made the whole process very straightforward which was a huge relief as these projects can often be quite stressful!

We’ve had… some immediate sales. I wouldn’t hesitate to use Meghan again.”

Holly Copsey

Community and agency owner, Visionary VA Circle

Turn your website into a money-making machine…

My signature 5-step process to C.R.A.F.T. your message…

I’ve been writing websites professionally for over 5 years. The best results come when I get in-depth knowledge and research. And while you’re great at running your business, you don’t really know what makes a great website. 

So instead of worrying about briefing a copywriter, my process guides you through it all…

Here’s how my signature 5-step C.R.A.F.T. method for SEO website copywriting works:

C

is for Chats

Getting to know you, your business goals, and your customers (plus interviews to hear how they describe you!).

Onboarding kick-off call (60-90 minutes)

Customer interviews (3 x 30 minutes) 

New Tesimonials

Ongoing chats via email or phone

R

is for Research

Digging into what your customers actually care about, and what others are already saying. 

SEO keyword research

Competitor research to spot opportunities

Customer research to get inside their heads

A

is for Articulate

This is the fun part – I write SEO website copy your customers will love (while sounding like you).

Customer-focused website copywriting

On-page SEO 

SEO titles and meta descriptions

Brand voice development

F

is for Feedback

Time to hear your thoughts on the initial draft and give me honest, constructive feedback. 

First draft explained via a video recording

20-30 minute feedback call to discuss

Ongoing communication via email

T

is for Tweaks

I make any amendments needed, ironing out all the specifics so you’re 100% happy before launching! 

Up to 2 rounds of amendments are included

Final draft is proofread and ready to launch

Striking the perfect balance between strategy and art

My unusual background as an artist-turned-marketer (I like to call it my wobbly career path) is a huge asset in marketing, as I look at your business with both an analytical and creative eye… spotting what makes you, YOU. 

All so I can write copy that showcases who you are and connects to your customers’ hearts. 

Your investment for full-service SEO website copywriting 

Everything you need for ready-to-launch website copy.

For a 5-page website*

Your investment

£2250

3-part payment plans available (3 x £750).

*5-page websites usually include home, about, service x2, and contact pages. We’ll work out the final scope after an initial call, depending on your website size and the complexity of your offer.

Who is my C.R.A.F.T service perfect for? 

I’m a copywriter who ‘gets’ creatives, coaches, designers, and dreamers. So, whatever you call yourself, if you do something a bit ‘different’ and want to start finally leaning into it, I’m your gal. 

I’ve worked with artists, strategists, marketers, entrepreneurs, designers, and coaches of all shapes and sizes. Not forgetting multi-passionate people who are hard to define, with their ever-changing source of inspiration…

Meghan Downs offers interactive copy edit sessions

My SEO website copywriting service is a great fit if…

You have an established service-based business

You have a specialist skillset and knowledge

You’re the face of your brand (even if you have a team)

You really care about getting your customers results

You want to take your business to the next level

You’re looking for a trusted partner to help you 

But this isn’t for you if…

You run a primarily e-commerce or product-based business

You are new to business and have a small budget (check out my consultation calls instead)

You operate on a highly corporate level and have a large team of staff (the sign-off process isn’t for me!)

It’s more than “good writing”

(But you get that, too!)

When you sign up for my done-for-you SEO website copywriting service, you get:

Onboarding calls

Customer insights

New testimonials

Competitor research

On-page SEO strategy

SEO titles and meta tags

Customer-focused copy

Ongoing communication

Come away with a website that does your skills justice, so you start getting the results you deserve

Just imagine the difference this can make to your business… 

SEO website copywriting service FAQs

The most common questions I get about my signature service, answered…

 

How do I get started?

To get the ball rolling, fill out my contact form and I’ll get back to you to arrange a free 20-minute discovery call.

What happens in the discovery call?

We have a quick chat about your situation, your goals, and your challenges. This gives me a good understanding about your business and checks this service is a good fit. It’s also a chance to see if we like each other – that’s an important part of the process! Fill out my contact form and I’ll contact you to book your discovery call.

How long does the full SEO website copywriting service take?

Usually, the process takes 6-8 weeks from start to finish. This changes depending on the size of your project, my current workload, and how quickly all the chats get booked in. All of these details will be ironed out before we get started.

Does the price change if I don’t have 5 pages of website copy?

Yes – I can send you a custom proposal to account for the size and complexity of your website. Please fill out my contact form so we can arrange a discovery call to chat through everything.

How do I pay for this service?

I have two options for you: 

  1. You can pay upfront before work begins.
  2. Or, to help your cash flow, you can pay in 3 parts, 30 days apart. 
Can you work with my website designer?

Absolutely! I’d be happy to chat with your designer so you get the best possible results. If you’re unsure how this process works, check out my blog post, ‘Which comes first, copy or design?’ or get in touch.

Can you still help me even if I don’t need a full website copy overhaul?

Yes – I offer Copy Polish sessions for this exact purpose. These interactive consultations are great if you need a second pair of eyes on one page of copy or overall feedback on your website’s messaging to make it shine. Check out the full details of my Copy Polish service here.

What if I’m not a service provider?

Although I mostly work with service-based business owners, if you’d like to work with me, I’d be happy to speak with you and see if we’re a good fit. I’ve worked with all sorts of clients in the past, so I know what I enjoy and what’s best left for someone else! Contact me to arrange a call. 

What exactly is SEO website copywriting?

If you need more information on the purpose of this type of copywriting and the differences between other content and copy, read my blog post, ‘What is SEO website copywriting?’.

Still got questions? Contact me if there’s something else you need to know.

Glowing words about my writing…

“Meghan was very good at teasing out what I was trying to get at, even though I was not totally clear myself.

She was lovely to work with, obviously knows her stuff, and genuinely cares about her clients.”

Elizabeth Ross

Well-being retreat facilitator, Illuminated Path

Meghan was recommended to me by another VA as I was finding it almost impossible to find time to create my own website text.

From our first conversation, I found Meghan very friendly and professional. I was delighted with the results and would certainly recommend her.”

Margaret Unsworth

Virtual assistant, Desk 101

Ready to step into your next era with SEO website copy that reflects the real you?

Well, what are you waiting for? Get your chat with me booked now…