Free copywriting resources

Here are five signs your brand messaging might be missing the mark – and how to get it running smoothly again so your business can market itself effectively.

Whether you’re creating a new site or redesigning an existing one, here’s a step-by-step guide to planning, designing, and launching a strategic website.

Everyone seems to be using AI to write content online. But should you trust AI to write website copy that will make a great first impression with ideal clients?

Explore your options for copywriting training as a business owner – from self-study and online courses to group programmes and coaching – to see what’s best.

Whether you’re writing copy from scratch or not, my sales page copy checklist walks you through exactly what to include to get ideal clients saying ‘Yes!’ to you.

A simple 3-step keyword research method to boost your website’s SEO rankings and make your message land with more potential customers.

Let’s get into what to say on your website, how to say it (so people actually read it), and where to put key messages across your core pages as a service provider.

As a website copywriter, I stopped using copywriting briefs. I don’t expect clients to know exactly what they want to say – here’s how I approach your project.

We all know testimonials build trust and credibility… but most businesses are missing a trick (or three) when it comes to using them in their website copy.

How to effectively address customer concerns and hesitations head-on in your website copy, so you build trust and connection, therefore boost conversions.

Want to know how to include storytelling copywriting into your website? Get 7 prompts to introduce stories into your copy, plus learn proven writing methods.

You’re looking for a copywriter to work on your website copy, but you’re not sure whether you need an SEO copywriter or a UX writer. Read this to decide.

I’ve created a free about me page template for website copy, so you can write about your business with confidence and connect with ideal clients.

If you’re afraid to repel wrong-fit clients with your website messaging, you’re holding your business back. Here are 5 reasons it’s a GOOD thing to do – and why.

Are you wondering, ‘How do I write website copy that converts?’ You’re in the right place. I’m a specialist SEO website copywriter sharing 9 actionable tips.

Learn how to write SEO web copy so you get found by more ideal customers. Learn essential on-page SEO best practices from a specialist SEO website copywriter.

Struggling to write your service page? Download this free service page copy template to structure your message and attract the right people effortlessly.

Working out your website information architecture (IA), or the way you guide users through your website with your messaging, is a vital part of copywriting.

If you’re looking for an easy way to start without staring at a blank page, look no further than this easy-to-adapt, free home page website copy template.

Research and preparation is key to getting your messaging right. Here’s what to consider before you start writing website copy so it does the heavy lifting for you.

7 things you should know as a business owner before writing web copy so you get more ideal client enquiries and grow your business faster.

Learn 11 tips for writing with authority online, plus hear from social media experts how to build your presence on platforms considering different algorithms.

Hear from an expert website copywriter and designer on the ideal situation for bringing your new website to life and why collaboration is key for great results.

You’re wondering whether to refresh your web copy and messaging… To help make that decision, here are 10 signs you should – and how to improve your website.

Find out how to increase your enquiry rates with the right people through strong, compelling website copy that truly sells your value and personality.

You’ve got an awesome new service idea for your business. You’re amped up and excited to get it into the world, but you’re not sure what launch copy you need…

There’s something not quite right about your website. But do you need to start from scratch or improve what you have with a website copy refresh? Find out…

A step-by-step guide on how to ask for, plan, and deliver a great customer interview, including some sample questions you can tweak and use for case studies.

I’ve tried a range of prompts to work out what’s worth using in my copywriting business to speed up my planning, research, and writing process for clients.

What is SEO website copywriting and how can it help your business? It’s written to drive traffic to your website and convert leads into paying customers.