Free copywriting resources
Learn how to improve your DIY website copy, craft your message, and start feeling confident in your writing.
Free home page website copy template
If you’ve been staring at a blank screen, wondering how to write website copy that actually works, you’re not alone.
Writing compelling home page copy is harder than it looks. That’s why I’ve created a free, easy-to-use template to help service-based businesses like yours stand out.
Blog posts on copywriting
5 signs your brand messaging isn’t working (and how to fix it)
Here are five signs your brand messaging might be missing the mark – and how to get it running smoothly again so your business can market itself effectively.
Step-by-step: Plan, design, and launch a strategic website
Whether you’re creating a new site or redesigning an existing one, here’s a step-by-step guide to planning, designing, and launching a strategic website.
Should you use AI to write your website copy?
Everyone seems to be using AI to write content online. But should you trust AI to write website copy that will make a great first impression with ideal clients?
Copywriting training for business owners to upskill
Explore your options for copywriting training as a business owner – from self-study and online courses to group programmes and coaching – to see what’s best.
Service page copy checklist: What to include for conversions
Whether you’re writing copy from scratch or not, my sales page copy checklist walks you through exactly what to include to get ideal clients saying ‘Yes!’ to you.
Keyword research method to boost your website’s SEO rankings
A simple 3-step keyword research method to boost your website’s SEO rankings and make your message land with more potential customers.
Messaging for service providers: What to say on your website
Let’s get into what to say on your website, how to say it (so people actually read it), and where to put key messages across your core pages as a service provider.
Why I don’t use a copywriting brief – and what I do instead
As a website copywriter, I stopped using copywriting briefs. I don’t expect clients to know exactly what they want to say – here’s how I approach your project.
Using testimonials in your website copy to gain trust
We all know testimonials build trust and credibility… but most businesses are missing a trick (or three) when it comes to using them in their website copy.
How to address customer objections in your website copy
How to effectively address customer concerns and hesitations head-on in your website copy, so you build trust and connection, therefore boost conversions.
How to use storytelling copywriting on your website
Want to know how to include storytelling copywriting into your website? Get 7 prompts to introduce stories into your copy, plus learn proven writing methods.
What’s the difference between UX writers and SEO copywriters?
You’re looking for a copywriter to work on your website copy, but you’re not sure whether you need an SEO copywriter or a UX writer. Read this to decide.
Free about me page template: Share your story with confidence
I’ve created a free about me page template for website copy, so you can write about your business with confidence and connect with ideal clients.
Don’t be afraid to put people off with your website messaging
If you’re afraid to repel wrong-fit clients with your website messaging, you’re holding your business back. Here are 5 reasons it’s a GOOD thing to do – and why.
9 tips for writing website copy that converts ideal customers
Are you wondering, ‘How do I write website copy that converts?’ You’re in the right place. I’m a specialist SEO website copywriter sharing 9 actionable tips.
How to write SEO web copy and get found by potential clients
Learn how to write SEO web copy so you get found by more ideal customers. Learn essential on-page SEO best practices from a specialist SEO website copywriter.
Free service page website copy template
Struggling to write your service page? Download this free service page copy template to structure your message and attract the right people effortlessly.
Essential website information architecture tips for better copy
Working out your website information architecture (IA), or the way you guide users through your website with your messaging, is a vital part of copywriting.
Free home page website copy template for service businesses
If you’re looking for an easy way to start without staring at a blank page, look no further than this easy-to-adapt, free home page website copy template.
5 essential research tasks to start writing website copy
Research and preparation is key to getting your messaging right. Here’s what to consider before you start writing website copy so it does the heavy lifting for you.
7 things you should know before writing web copy
7 things you should know as a business owner before writing web copy so you get more ideal client enquiries and grow your business faster.
How to write with authority online (plus algorithm tips)
Learn 11 tips for writing with authority online, plus hear from social media experts how to build your presence on platforms considering different algorithms.
Get a better website with a copywriter-designer collaboration
Hear from an expert website copywriter and designer on the ideal situation for bringing your new website to life and why collaboration is key for great results.
10 signs you need to refresh your web copy
You’re wondering whether to refresh your web copy and messaging… To help make that decision, here are 10 signs you should – and how to improve your website.
Drive more regular ideal client enquiries with your web copy
Find out how to increase your enquiry rates with the right people through strong, compelling website copy that truly sells your value and personality.
Launching a new service with success: Key launch copy tips
You’ve got an awesome new service idea for your business. You’re amped up and excited to get it into the world, but you’re not sure what launch copy you need…
Full website copywriting vs copy refresh: What do you need?
There’s something not quite right about your website. But do you need to start from scratch or improve what you have with a website copy refresh? Find out…
Customer interview questions for awesome case studies
A step-by-step guide on how to ask for, plan, and deliver a great customer interview, including some sample questions you can tweak and use for case studies.
Handy ways I use ChatGPT as a copywriter
I’ve tried a range of prompts to work out what’s worth using in my copywriting business to speed up my planning, research, and writing process for clients.
What is SEO website copywriting?
What is SEO website copywriting and how can it help your business? It’s written to drive traffic to your website and convert leads into paying customers.
































