SEO website copywriting services for high-end service providers

Personality-packed copy to make more sales, grow your business, and achieve your dreams faster

It’s time to say goodbye to bland, sounds-like-everyone-else, forgettable messaging that’s easy to ignore and doesn’t get the desired action. 

Instead, let me help you make a real impact, improving your marketing with strategy-led SEO website copy that does the heavy lifting for you…

Picture of Meghan Downs, SEO website copywriter

Does this sound like you?

You’re ready to take your business to the next level and start turning some heads… making the right people say “Hell, yeah” when they see your website

You’ve developed a reputation for doing great work. You have clients who come back to you regularly. You’re comfortable, but you want more.

More authority in your industry

More perfect-fit leads

More business growth

Meanwhile, you keep doing the “right” things, yet you’re feeling stuck, not making progress towards your goals. Whenever you talk to potential clients, you have to explain what you do over and over again… and are fed up with wasting your valuable time.

Perhaps you’ve been making do, chopping and changing your website every time something shifts. But you know this lack of coordinated marketing and messaging strategy isn’t doing your business justice, and your current copy feels a bit… flat.

Maybe you’ve grown your team and expanded your services, so your current website copy doesn’t reflect where your business is today (or where you’re aiming for).

Or perhaps you’re finally ready to own your expertise and need bold, clear, and persuasive sales copy to match.

Great SEO website copy has the power to transform your business, but the process involves more than writing that “sounds good”. You need a tailored strategy that considers your customers, industry, competitors, keyword research, personality, buyer psychology, and more…

If you’re looking for a more strategic approach that gets results but also captures your personality and what makes you different, I can help.

As an SEO website copy expert, I can give your messaging the love and attention it deserves, so you attract more dream customers and selling yourself online becomes effortless.

Let me take the whole process off your hands – from strategy to launch.

Here’s what my signature SEO website copywriting services can do for you…

I work with you to craft a clear, compelling, and customer-focused message so you:

Attract more of the right potential clients

Highlight what makes you different (your USP)

Pre-qualify leads and start acing sales calls

Finally feel excited about marketing yourself

Showcase your personality (quirks and all)

Get found on Google by warm leads

Start taking control of your success

Become in demand (not invisible)

What if your website did all this for you, every hour of every day? 

Well, good news! My signature service to C.R.A.F.T. your message can make it happen. Keep reading to find out how…

Nice things people have said about working with me…

“Meghan was very good at teasing out what I was trying to get at, even though I was not totally clear myself. She was lovely to work with, obviously knows her stuff, and genuinely cares about her clients.”

Elizabeth Ross

Well-being retreat facilitator, Illuminated Path

Meghan was recommended to me by another VA as I was finding it almost impossible to find time to create my own website text. From our first conversation, I found Meghan very friendly and professional. I was delighted with the results and would certainly recommend her.”

Margaret Unsworth

Virtual assistant, Desk 101

My secret ingredient?

My signature 5-step process to C.R.A.F.T. your message and go from bland to bold…

After working on a diverse range of website copy projects, I realised something was often missing from the research process or overall strategy. I was changing my approach to fit each project, which varied considerably depending on the information my clients supplied. 

Not only was this a logistical nightmare, but I also started to see a clear pattern… The biggest impact came with the most in-depth knowledge of my client’s customers, competitors, and their USP. The more I knew, the better the results!

So, I decided to create a more thorough process that makes sure each client I work with starts on a level playing field, with no more guesswork. 

That’s when I created my signature 5-step C.R.A.F.T. method for SEO website copywriting…


is for Chats

Conversations to get to know you, your business goals, and your customers (and hear the language they use when describing you!).

Onboarding kick-off call (60-90 minutes)

Customer interviews (3 x 30 minutes) 

New Tesimonials

Ongoing chats via email or phone


is for Research

I look into your competitors and what your customers actually care about, looking at popular discussions around your industry.

SEO keyword research

Competitor research to spot opportunities

Customer research to get inside their heads


is for Articulate

This is the fun part – piecing together the pieces of the puzzle. I write SEO website copy your customers will love (while sounding like you).

Customer-focused website copywriting

On-page SEO 

SEO titles and meta descriptions

Brand voice development


is for Feedback

Naturally, you’ll have some thoughts on the initial draft (it would be weird if you didn’t…). So, you need to give me honest, constructive feedback. 

First draft explained via a video recording

20-30 minute feedback call to discuss

Ongoing communication via email


is for Tweaks

The final stage is making any amendments ahead of your website copy going live (so we can iron out all the specifics and make sure you’re 100% happy).

Up to 2 rounds of amendments are included

Final draft is proofread and ready to launch

Striking the perfect balance between strategy and art

Using my experience as a professional artist alongside my years in marketing, I find the perfect balance between using detailed research and beautiful writing. Get copy that showcases who you are, and connects to your customers’ hearts. 

It’s why each step in my C.R.A.F.T. process is designed to ensure your website is tailored for your business and ideal clients, combining what your customers want to know with what makes you awesome



It means you get copy that makes the right people say ‘Hell yeah!’ when they come across your website, so they become customers without a second thought.

Your investment for SEO website copywriting 

For a 5-page website, your investment starts from only £1995, which includes everything you need for ready-to-launch website copy. 

Yes, get all of the C.R.A.F.T. stages = Chats, Research, Articulate, Feedback, and Tweaks included in one fee!

Get the best price by paying upfront for your project

One off Fee

Starting from


Choose to make 3 equal payments, 30 days apart

Three monthly payments

Starting from

£675 x 3

The final price will depend on the number of website pages you need and the complexity of your offer. But we can work all that out after an initial call.

Who is my C.R.A.F.T package perfect for? 

I’m a copywriter who ‘gets’ creatives, coaches, designers, and dreamers. So, whatever you call yourself, if you do something a bit ‘different’ and want to start finally leaning into it, I’m your gal. 

I’ve worked with artists, strategists, marketers, entrepreneurs, designers, and coaches of all shapes and sizes. Not forgetting multi-passionate people who are hard to define, with their ever-changing source of inspiration…

Meghan Downs offers interactive copy edit sessions

If you say yes to the following statements, my SEO website copywriting service is a great fit…

You have an established service-based business

You have a specialist skillset and knowledge

You’re the face of your brand (even if you have a team)

You really care about getting your customers results

You want to take your business to the next level

You’re looking for a trusted partner to help you 

But this isn’t for you if…

You fit into any of the following categories, you’re probably best to find someone else.

You run a primarily e-commerce or product-based business

You have only just started your business (it’s less than a year old)

You operate on a highly corporate level and have a large team of staff (the sign-off process isn’t for me!)

This package is more than simply writing…

Let’s recap – here’s what’s included when you sign up for my done-for-you SEO website copywriting service. The C.R.A.F.T. package includes:

Onboarding calls

Customer insights

New testimonials

Competitor research

On-page SEO strategy

SEO titles and meta tags

Customer-focused copy

Ongoing communication

Come away with a message that people finally ‘get’ and that sounds like you, so you start getting the results you want (and deserve).

Just imagine the difference this can make to your business… All starting from only £1995 for a 5-page website. 


SEO website copywriting service FAQs

The most common questions I get about my signature service, answered…


How do I get started?

To get the ball rolling, fill out my contact form and I’ll get back to you to arrange a free 20-minute discovery call.

What happens in the discovery call?

We have a quick chat about your situation, your goals, and your challenges. This gives me a good understanding about your business and checks this service is a good fit. It’s also a chance to see if we like each other – that’s an important part of the process! Fill out my contact form and I’ll contact you to book your discovery call.

How long does the full SEO website copywriting service take?

Usually, the process takes 6-8 weeks from start to finish. This changes depending on the size of your project, my current workload, and how quickly all the chats get booked in. All of these details will be ironed out before we get started.

Does the price change if I don’t have 5 pages of website copy?

Yes – I can send you a custom proposal to account for the size and complexity of your website. Please fill out my contact form so we can arrange a discovery call to chat through everything.

How do I pay for this service?

I have two options for you: 

  1. You can pay upfront before work begins (this is the most cost-effective option). 
  2. Or, to help your cash flow you can pay by Direct Debit across 3 months, which is the full amount spread into equal payments 30 days apart. There’s a small admin fee for this option.
Can you work with my website designer?

Absolutely! I’d be happy to chat with your designer so you get the best possible results. If you’re unsure how this process works, check out my blog post, ‘Which comes first, copy or design?’ or get in touch.

Can you still help me even if I don’t need a full website copy overhaul?

Yes – I offer Copy Polish sessions for this exact purpose. These interactive consultations are great if you need a second pair of eyes on one page of copy or overall feedback on your website’s messaging to make it shine. Check out the full details of my Copy Polish service here.

What if I’m not a service provider?

Although I mostly work with service-based business owners, if you’d like to work with me, I’d be happy to speak with you and see if we’re a good fit. I’ve worked with all sorts of clients in the past, so I know what I enjoy and what’s best left for someone else! Contact me to arrange a call. 

What exactly is SEO website copywriting?

If you need more information on the purpose of this type of copywriting and the differences between other content and copy, read my blog post, ‘What is SEO website copywriting?’.

Still got questions? Contact me if there’s something else you need to know.

Ready to make more sales, grow your business, and achieve your dreams faster with awesome SEO website copy you can be proud of?

Well, what are you waiting for? Get your chat with me booked now…