website copywriting programme for business owners
Sculpt your copy so dream clients can’t resist
Master the art of conversion-focused website copy (that sounds like you) in a guided 8-week programme.
Doors closed until 2026.
Does this sound familiar?
You’re amazing at what you do, but your DIY website copy isn’t showcasing your brilliance or attracting ideal clients.
You didn’t start your business to become a copywriter… yet you’re constantly having to write about yourself. The process often feels awkward, frustrating, and (let’s be honest) a bit like pulling teeth.
That’s because great copy isn’t just words on a page. It’s a strategic, conversion-focused art form that turns visitors into paying customers. And writing about yourself is hard.
In this programme, you’ll learn how to craft copy that sells and reflects your brand perfectly. Go from words that make people think, ‘meh…’ to ‘hell yeah!’
Introducing Sculpt – an 8-week live website copywriting programme
Hey, I’m Meghan Downs, and I’d love to help you write words that wow – because I believe you deserve to be heard and chosen by your ideal clients.
As an experienced website copywriter, I’ve worked with countless entrepreneurs, creatives, and consultants to communicate their value clearly, stand out in competitive markets, and transform their business.
I’ve taken all my knowledge and packaged it up for you in a guided 8-week group programme for small business owners.
With my copywriting expertise at your fingertips, you can:
Attract more of the right potential clients
Highlight what makes you different (your USP)
Pre-qualify leads and start acing sales calls
Finally feel excited about marketing yourself
Showcase your personality (quirks and all)
Get found on Google by warm leads
Start taking control of your success
Become in demand (not invisible)
By the end, you’ll have written high-converting website copy that sounds like you and delivers results.
Here’s what previous Sculpt attendees said…
“I’ve just completed the Sculpt group programme and I absolutely loved it!
Meghan has created a course that doesn’t feel overwhelming, but instead she walks you through all the steps to create great web copy.
I learned so much AND now have the perfect copy on my website that speaks directly to my clients. I feel so much more confident now when I have to create a new page on my website – I have all the tools I need to make sure my copy sells.
During the course there was so much support from Meghan and she provided feedback on all the copy I wrote, making sure it all sounded perfect before I updated my website.
If you know your web copy is a bit meh (or you rely on AI too much) this course is perfect for you!“
“I already had a comprehensive website before starting Sculpt, but with Meghan’s helpful guidance my website is now well chiselled.
‘Good’ words are a struggle for me, but with Meghan’s kind steering my website is now injected with a bit of my personality and the client focus is very much improved.
I still have work to do, but with Meghan’s structure and tips learnt I think I’m good to carry on.”
What’s included?
The Sculpt live website copywriting programme covers:
Structuring your website for maximum impact
Storytelling to showcase your voice and personality
Crafting an ‘About’ page that converts
Writing irresistible service pages that sell
Mastering your home page for a killer first impression
Leveraging customer interviews and testimonials
On-page SEO best practices to boost visibility
Creating effective calls-to-action
Editing copy like a boss
The programme is set up so you can’t fail
Because I want you to get amazing results, you get access to all of this…
Weekly group mastermind and Q&A calls on Zoom
Each week, get expert masterclasses and an opportunity to receive feedback in real-time, so you’re never stuck or unsure of the next steps. Learn from others and apply those insights to your copy.
Unlimited ongoing support
Receive guidance and support whenever you need it. Your questions won’t go unanswered (during work hours, anyway), and you’ll have access to a community of like-minded business owners throughout.
Weekly personalised feedback on copy tasks via Loom
Submit a copy task each week and have your work reviewed by a pro! I’ll personally guide you on how to refine and polish your copy, so it shines.
Regular co-working sessions
Dedicated time on Zoom as a group to focus on completing your copy tasks. There will be a 2-hour co-working session once every two weeks (at least – I’ll add more if there’s a demand).
Lifetime access to all resources
Get access to proven frameworks, workbooks, and templates – never start from scratch or stare at a blank screen. Even after the programme ends, you’ll have everything you need to create copy that converts and you can refine your copy as your business grows.
Spots are strictly limited to 10 spaces
So you get as much attention as you deserve.
Finally get website messaging that does your skills and expertise justice.
Imagine how it will feel when your ideal clients land on your site and think, “Yes! This is exactly what I’ve been looking for.”
If you’re nervous about committing, know this: whether you’re just starting to build your web presence or looking to revamp an established site, this programme is for you.
You’ll get personalised support to reflect your unique needs and desired transformation, and I’ll personally do everything I can to support you so you reach your goals.
Your investment for Sculpt
Access this 8-week live group programme for everything you need to write high-converting web copy that sounds like you and gets results.
Access everything inside Sculpt…
For only £897!
That’s only 3 payments x £299!
Who is the Sculpt programme perfect for?
I’m a copywriter who ‘gets’ creatives, coaches, designers, and dreamers. So, whatever you call yourself, if you do something a bit ‘different’ and want to start finally leaning into it, I’m your gal.
I’ve worked with artists, strategists, marketers, entrepreneurs, designers, and coaches of all shapes and sizes. Not forgetting multi-passionate people who are hard to define, with their ever-changing source of inspiration…
Sculpt is a great fit if…
You want to improve your web copy and grow your business
You can dedicate some time each week for 8 weeks
You are open to learning new skills
But this isn’t for you if…
You have no ambition to get more ideal customers
You don’t have any time to dedicate to the programme
You would really prefer to just pay someone to do it for you – in that case, check out my done-for-you website copywriting service here
Let’s recap…
That’s right – you get all of this when you sign up for Sculpt.
Weekly masterminds
Unlimited personalised support
Co-working sessions
Personalised feedback
Copy templates
Workbooks
Inspirational resources
Website copy that commands the right attention and converts is only a few steps away.
Sculpt website copywriting programme FAQs
The most common questions I get about this live group programme, answered…
When do we get started?
The next 8-week programme will run in January 2026, but dates are still TBC. Get notified when the doors open.
If you have other commitments during those weeks (because who doesn’t have stuff in their diary already!?), you can catch up with any live calls and tasks. The actual Sculpt content is taught over 6 weeks, with 2 weeks’ buffer at the end for questions, feedback, and final support.
When are the live calls?
The weekly masterclass calls will be on a Wednesday morning at 10 am, and there will be regular co-working sessions on different days/times to suit the group. I’ll send a questionnaire when you sign up, so I can add sessions that suit as many of the group as possible.
But don’t worry if you can’t make the live calls – they’ll all be recorded and replays will be sent out on the same day.
How much time do I need to dedicate each week?
You’ll need to set aside on average 2–3 hours a week to attend calls, review materials, and work on your copy. You can spend more time on some weeks than others, so don’t worry if your schedule already has a couple of busy weeks. All calls will be recorded, and you can catch up whenever you need to.
Can I join if I’m not confident in my writing skills?
Absolutely! Sculpt is designed to help you, no matter your skill level. I don’t expect you to be the next Hemingway.
What if I haven't got a website yet?
Sculpt is designed to give you fundamental website copywriting skills, so whether you have an existing website or start from scratch doesn’t matter. Bear in mind you’ll need to allocate more time to writing if you’re starting from the beginning!
What if I can’t make the live calls?
Don’t worry! All sessions will be recorded and available for replay. I’ll also do a poll to find out the best times for the majority of the group.
How do I pay?
The total investment is split into 3 payments of £299. Payment 1: Due to confirm your space. Payment 2: 30 days after. Payment 3: 60 days after. Pay your deposit now to secure your spot.
What happens after the 8 weeks?
If you want additional support after the 8-week period, you get access to Trim – an editing and co-working extension package available only for Sculpt members.
This gives you more editing and feedback time after Sculpt finishes, so you can tackle any other messaging with my support.
Still got questions? Contact me if there’s something else you need to know.
More nice words about my training…
“Meghan’s Sculpt course is a wonderful programme for anyone seeking expert advice for crafting or improving their website copy.
Whether you’re a fellow writer from a different discipline (like me) or a business owner in a completely different industry, Meghan’s kind and calm guidance will steer you towards writing website copy that sounds like you and allows your product or service to shine.“
“A great interactive session. I enjoyed the offer of my website review. Gave great insights and a fresh perspective.”
“One of the best training sessions I have been to.
Lots of practical tips and tools meaning it can be put to use immediately.”
“The website course with Meghan was very engaging, providing valuable information in a well organised manner. It was a good insight into all aspects of producing a good website and a good experience.”
Ready to sculpt new copy that actually does your business justice?
Get on the waitlist to be notified first of the doors opening for 2026.