Free copywriting resources
Learn how to improve your DIY website copy, craft your message, and start feeling confident in your writing.
Free home page website copy template
If you’ve been staring at a blank screen, wondering how to write website copy that actually works, you’re not alone.
Writing compelling home page copy is harder than it looks. That’s why I’ve created a free, easy-to-use template to help service-based businesses like yours stand out.
Blog posts on copywriting
What’s actually included in SEO website copywriting costs…
Wondering what a copywriter actually does for their fee? Check out what’s included in website copywriting costs and how the process works.
A guide to structuring website copy for your service business
Learn to deliver the right information to potential clients clearly and persuasively, with these website copy structure tips for service-based businesses.
Which comes first, website copy or design?
When planning a new website, it’s hard to know where to start. This blog post explains the whole process and the relationship between website copy and design.
How can a website copy audit help your business?
Have you written your own website copy? Book a website copy audit for insights from a copywriter to polish your copy, without the full price tag.
Why does your brand voice matter?
Are you wondering why your brand voice matters? Find out how a clear brand voice will start attracting the right people and make your sales process easier.
7 reasons I’m not the right freelance copywriter for you
I won’t be the right freelance copywriter for everyone – and that’s ok. Here are 7 reasons why we aren’t a good fit, so you can decide to work together or not.
How do I add personality to my website copy?
Wondering how to add personality to your website copy and brand messaging? Here are 5 website copy tips to write with flair – showing real-life examples.
5 most common marketing mistakes (and how to fix them)
Is something not quite right with your marketing? Read this blog for 5 common marketing mistakes and how to fix them so you can attract your ideal customers.
Creative copywriter in Ayr, South Ayrshire
If you’re looking for a copywriter and are based in Ayrshire, Meghan Downs is a freelance copywriter in Ayr offering content and copy support.
Using voice of customer research in your copy
Want copy your audience connects with? Use relatable language by digging for gold in your voice of customer research. Here’s how…
The top 5 things you should address in your content marketing
Do you answer customer questions and concerns? Learn what Marcus Sheridan thinks you should address in your content marketing to build trust and remove doubt.
Brand language explained: Elements of your voice
There are many language elements and phrases – brand voice, brand narrative, brand messaging, and tone of voice. Here is all that brand language explained.
Case study: Copywriting for interior designer My Claybrick Home
Written case studies featuring interviews and interior design project successes to attract more of the right clients.
Copywriting case study for video production company Open House Pictures
I worked with video production company Open House Pictures to produce copywriting case studies, so they could showcase their results to new potential customers.
Is it worth hiring a copywriter?
This guide answers your questions, explains what you get when you work with a professional copywriter and common reasons it’s worth hiring a copywriter.
Best practices for hiring a copywriter for your small business
If you feel unsure how to hire a copywriter for your small business, here are some best practices to build a great relationship for the best experience.
Do you need a creative copywriter?
Does creativity really matter when you’re hiring a copywriter? Learn how creative copywriters are at an advantage for communicating your message effectively.
Great books for new copywriters to learn from
When you’re starting as a copywriter, the amount of resources out there is overwhelming. I share the books that have helped me to start my copywriting career.
7 benefits of hiring a copywriter for your creative business
If you’re thinking about hiring a copywriter for your business, learn 7 key benefits of doing so before you take the plunge…
Why are blogs important for sales?
Your business has a blog. But do you actually know how to the answer to this question: Why are blogs important for sales? Learn to utilise your business blog.
Client Questionnaire – For new copywriting projects
Every time I start working with a new client, I use this copywriting questionnaire to get to know everything about their business and offer.
Why you need to hire a professional copywriter for your website
A common question: Why do I need a professional website copywriter? The simple answer: there’s much more to your web copy than most people realise.
Artist-turned-Copywriter
My first creative business failing prepared me to become a freelance copywriter, specialising in helping creative businesses with their copywriting.

























